As the world’s second most populous country, India is a major player in the global economy. But it’s not just the size of the population that makes India an important market. India has a rapidly growing middle class and its young, educated workforce. India is a key market for many global brands, and its consumer culture is evolving rapidly. In recent years, India has been at the forefront of many global trends, from mobile payments to veganism. And as the country continues to grow and develop, it’s likely that even more trends will emerge from India in the coming years. Here at, we’ll be keeping a close eye on the latest trends emerging from India, and we’ll be bringing you all the latest news, insights and analysis. So be sure to check back regularly for all the latest on what’s trending in India.

  • The rise of the middle class and the corresponding increase in consumerism.
  • The growth of the IT and BPO industries and the emergence of India as a global outsourcing destination.
  • The growth of the urban middle class and the consequent rise in demand for better infrastructure and services.
  • The increasing assertiveness of the youth and the rise of social media as a powerful tool for social and political change.