How Retailers Are Using Influencers, Social, and AI to Capitalize on Evolving Digital Shopper Habits

Retailers are investing heavily in leveraging social platforms, influencer marketing, and AI-driven personalization to provide digital shopper experiences tailored to today’s customer preferences, as reported by sources like MarTech and Business Insider.

Tapping into Social Commerce

Platforms like Instagram and TikTok are becoming vibrant social shopping channels through shoppable influencer content and integrated checkout. Retailers using social commerce can meet customers where they already spend time, as Influencer Marketing Hub explores.

Unlocking the Power of Influencers

Partnering with influencers allows brands to leverage their follower base for authentic recommendations and sales. Amazon’s new influencer program pays creators to produce shoppable video reviews.

Optimizing with AI

AI and data tools like Genai give retailers insights to optimize digital ad campaigns, as covered by MarTech. Retail media networks boost engagement within the customer shopping journey.

Together, these strategies allow retailers to reinvent digital experiences and compete in the fast-moving ecommerce landscape.