How Retailers Are Using Influencers, Social, and AI to Capitalize on Evolving Digital Shopper Habits Retailers are investing heavily in leveraging social platforms, influencer marketing, and AI-driven personalization to provide digital shopper experiences tailored to today’s customer preferences, as reported by sources like MarTech and Business Insider. Tapping into Social Commerce Platforms like Instagram and TikTok are becoming vibrant social shopping channels through shoppable influencer content and integrated checkout. Retailers using social commerce can meet customers where they already spend time, as Influencer...