Trends and fads can have a huge impact on both businesses and individuals, with the potential to maximize profits and show that your or your company is current. It can be profitable to spot a trend or fad early so you can capitalize on it before it fades away. A trend is something that is developing or changing and will remain popular over time. A fad is something that gains in popularity quickly, but it dies out just as quickly. Examples of trends are quinoa, pressure cookers, and wearing jewelry on the wrists. Examples of fads are slap bracelets, celery juice, and memes. It is important to invest in trends rather than fads, as trends will stand the test of time and provide long–term benefits.

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